Why does The Kin Project work?

The Kin Project works because it's designed to make change as easy as possible.

Each of the monthly challenges adheres to the following tenets of "easy change"...

1. Focus on one habit at a time.

It might be counter-intuitive, but, as James Clear says, "the best way to change your entire life is by not changing your entire life."

The Kin Project asks you to focus for one month on one specific habit that will improve the world (and your life). 


It might take way longer than a month for the new habit to stick. That doesn't matter - the habits are supposed to be forever. Whether it takes you 30 days or 330 days to make it a habit, you'll get there eventually.


When it's time to start the next challenge, switch the focus to the new habit, but keep the previous one going. Keep repeating the process... and ta daaaa, we've saved the world...

2. Start small.

Each month, we'll send you a new challenge that will help both yourself and the world around you. The challenges might not seem particularly lofty or grand, and that's because...

They're not supposed to be.

As Leo Babauta says, you want to "Make it so easy, you can't say no." For example, if you decide you're going to do 50 push ups a day, it's enough of a challenge that you need to motivate yourself to do them and there's a good chance you'll miss a few days at least. However, if you start with 5 push ups a day, you'll probably stick with it. Doing only five push ups is such a little challenge, you don't need much motivation to drop to the floor and crank them out. 


It's the same with The Kin Project. The challenges are hopefully small enough to up the chances of more people doing them. If enough people do the challenges and pick up these habits, we might actually wreak some havoc (in a good way) on the status quo.

3. Don't worry about performance.

In fact, the worse you are at a particular challenge, the better it might be for the world. We want you to share your bloopers and your fails as you attempt each challenge. Make us laugh!


Imagine starting a class as a complete novice. You show up on the first day and every other student is practically an expert in the subject, masterfully conquering every task set by the instructor. As a beginner, it would be intimidating and you may even quit.


However, let's say you show up to the class and everyone else is a bit rubbish and unafraid to show it. They're not concerned about performance; they're just having fun trying something new and laughing when they screw up. You'd be much more likely to love the class and learn far more.

Bragging's no fun. Self-deprecation is. It encourages everyone to be a little more honest about their own failings and less afraid to try something new.

4. Create accountability.

Ideally, we want everyone joining in and tackling the same challenge at the same time. Not only does this create some momentum around that month's particular effort, but it creates some accountability for each person attempting the challenge. It's harder to slip up and forget something if you've got a team around you working on the same thing.

When it comes to change, these guys are pretty good: Jason Gutierrez James Clear

"You miss 100% of the shots you don't take."

~ John Wilkes Booth

Copyright © 2020 The Kin Project. All rights reserved.

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