The Next Black
We've all heard people saying "X is the next black." Well, the documentary The Next Black seeks to discover what will be "the next black" in for the fashion industry.
You can actually watch the whole thing (it's about 45 minutes long) here. In it, the producers attempt to discover the answers to questions such as:
Will the mass consumption of clothing continue to escalate? Or will we return to creating quality and caring about what we wear? Will the future be centred around smart clothing and new technologies? Or will we find innovation within organic and traditional methods?
Those attempting to answer these questions include:
Rick Ridgeway, environmentalist, mountaineer and Vice President of Environmental Initiatives at Patagonia, one of the most sustainable companies in the fashion industry
Nancy Tilbury, co-founder and director of Studio XO, a company that specialises in the area where fashion meets technology
Matt Hymers, project manager of Team Elite System, one of adidas’ latest inventions (who demonstrates the system of woven sensors in the shirt that send real-time data of the players’ performance)
Suzanne Lee, the founder of Biocouture Ltd, which works with materials grown from living organisms
Sophie Mather, Innovation Director of the Yeh Group which has pioneered a new way to dye clothes using zero water
What's your approach to clothing? Are you a minimalist? Do you shop till you drop? Are you still wearing clothes you bought 20 years ago or are you guilty of keeping pace with fast fashion?
If you'd like to clean up your fashion act, try our Stuff Your Stuff challenge.